Faith’s subsidiary Rightsscale has chosen Angers and the Pays de la Loire region as its operational base in France. The Japanese music production and distribution specialist wants to develop its FaRao music streaming service in Europe, which is targeted at both businesses and individual consumers.
Popular in Japan, FaRao functions similarly to Deezer or Spotify, offering subscription access to themed music radio, while in turn compensating rights holders.
The solution is particularly well suited to business users who wish to avoid licensing hassles, while taking advantage of FaRao’s other features, such as personnel management, stock management, and a loyalty program.
French Tech and international profile
The publisher, Faith, developed its business empire in the land of the rising sun by pioneering ring-tone sales. Now its French subsidiary hopes to bring its FaRao business to Europe. The opportunity was identified by the Business France network and seized upon by Angers.
In partnership with Pays de la Loire Economic Development Agency, Angers Loire Development, member of the international hub, succeeded in convincing the Japanese firm that the Pays de la Loire would be a better choice than its original predilection for Paris.
The presence of a suitable partner, quality of life, and the Pays de la Loire region’s dynamic digital and creative ecosystem tipped the balance towards Angers. Faith made its announcement in June, on the same day as the opening ceremony of the Cité de l’Objet Connecté, at which François Hollande conferred a French Tech label (on the Internet of Things thematic) upon the city of Angers.