Earlier this year, the D-Vine wine-by-the-glass tasting machine created a stir at the Consumer Electronics Show. After winning two awards, the Nantes startup 10-Vins returns to Las Vegas for CES 2017. Interview with Thibaut Jarrousse, one of three co-founders of the young company that aims to become the “Nespresso of wine”.

What precisely is the D-vine designed to do?

Many people would like to taste restaurant quality wine by the glass at home. D-Vine, the first sommelier globally connected, is the link between the producer and the consumer. It recognises the wines using the RFID chip in the 10 cl bottles (one glass). In just one minute, the wine is automatically cooled or brought to room temperature, and is aerated to a level that usually requires three hours of decanting. Our aim is to provide our customers with a perfect wine every time.

10-vins-d-vine-2After a great success in 2016, 10-Vins is going back to the CES next year. What do you hope to achieve?

We were at the last CES at the time of an exploratory study of the US market, and we were surprised by such a warm welcome. We won two media awards (Best of CES and Startup of the Year) and promoted the D-Vine. The enthusiasm was such that within two weeks we were out of stock! Then we had to focus on our priority markets: France, London and Singapore. We will however take advantage of the upcoming CES to launch a pilot operation in the United States luxury hotel industry and to announce new partnerships with major international players. We will also be unveiling the D-Vine Connect, the prototype of the next generation of our machines.

How was your location in Pays de la Loire important in launching 10-Vins?

Our international ambitions are based on the mobilisation of local industry. The Region provided us with crucial financial support that allowed us to remain the majority holders of the company’s capital. We also benefit from a valuable accompaniment from Atlanpole with customised coaching; we were able to develop in a business incubator, and the exchanges with many innovative players in the Pays de la Loire are very promising indeed!


Established in Nantes in 2010 by Thibaut Jarrousse, Jérôme Pasquet and Luis Da Silva, 10-Vins currently has about twenty people on its team and expects a turnover of € 750,000 in 2016.

Further information: www.10-vins.com

See also The Pays de la Loire plots a course for the CES 2017.

10-Vins: D-Vine, the world’s first connected sommelier